Experience and knowledge count when choosing a consultant.  Terry Schwalm has been working with cultural and tourism organizations in Saskatchewan for 30 years.   In 1997, after 14 years as a senior executive in the cultural sector, she started her management and marketing consulting firm which works primarily with organizations and businesses in the cultural and tourism sectors. Terry Schwalm & Associates specializes in strategic planning, market research, business and organizational development, cultural tourism and training.

Strategic Planning

Saskatchewan Arts Alliance
PotashCorp Children’s Festival
Saskatoon Open Door Society
Cypress Hills Destination Area Inc.
Station Arts Centre
All Folk’d Up Music Festival
Saskatchewan Cultural Exchange Society
Saskatchewan Playwrights Centre
Saskatchewan Heritage Foundation
Saskatoon Community Youth Arts Program
Saskatoon Farmers’ Market Cooperative
Canada Nature Escapes Cooperative
Local Bounty
Organization of Saskatchewan Arts Councils
Saskatchewan Drama Association
Ness Creek Cultural & Recreational Society
Musee Ukrainia Museum
Saskatchewan History & Folklore Society
Dance Saskatchewan
Arts Councils in Shaunavon, Assiniboia, Moosomin and Weyburn
Saskatchewan Society for Education through Art
Saskatchewan Architectural Heritage Society


Multiculturalism/Inclusiveness Consultations – SaskCulture
Destination Area Development Plan – 55 West Enterprise Region/Tourism Saskatchewan
Tourism Definitions Highway Signage – Tourism Saskatchewan
Global Grants Program Options – Saskatchewan Arts Board
Business & the Arts: Service Relationship Indicators – Saskatchewan Arts Alliance
Licensing Agreement Review – Little Gallery (now the Art Gallery of Prince Albert)
Aboriginal Arts Presentation Study – Department of Canadian Heritage
Museums Funding Review – SaskCulture **
* In partnership with Anderson/Fast Marketing Solutions

Business Development

Whyte Museum Shop Retail Strategy and Plan – Whyte Museum of the Canadian Rockies
Strategic Review – Cypress Hills Destination Area
Grant Program Review / Revision – Saskatchewan Heritage Foundation
Remai Art Gallery of Saskatchewan Business Plan – Mendel Art Gallery
Strategic Review – Saskatchewan Heritage Foundation
Fundraising Strategy – Saskatoon Community Youth Arts Program
Quality Assurance Program Consultations – Tourism Saskatchewan ***
Purchasing and Promotional Strategy – Mendel Art Gallery Gift Shop
Retail Market Assessment – Saskatchewan Craft Council *
Capital Expansion Feasibility Study – La Troupe du Jour *
Merchandising Baseline Research Study – Tourism Saskatchewan
Business Plan Strategy – Saskatchewan Cultural Exchange Society
Business Development Feasibility Study – Ness Creek Cultural & Recreational Society *
Lieutenant Governor of Saskatchewan 2005 Arts Gala Feasibility Study
Membership and Fund Development Study – Moose Jaw Art Museum & Gallery
Ecotourism Accreditation Program Review – Tourism Saskatchewan
Provincial Arts Councils’ Marketing Assessment – Organization of Saskatchewan Arts Councils
Fundraising Strategy Framework – CARFAC Saskatchewan Visual Artists
Film, Television, and New Media Human Resources Development Strategy – Saskatchewan Motion Picture Association / SaskFilm
Fundraising Strategy: T.rex Discovery Centre – Eastend Community Tourism Authority **
Communications Plan – Dance Saskatchewan **
Saskatoon Theatre Facility Feasibility Study – Saskatoon Theatre Facility Group **
* In partnership with Fast Consulting
** In partnership with Anderson/Fast Marketing Solutions
*** In partnership with Fast Consulting, R Anderson & Associates

Organizational Development

Governance Policy Development – Town of Maple Creek
Operating Plan – Station Arts Centre
Bylaw Development / Governance Policy Development – Cypress Hills Destination Area Marketing Organization
Operating Plan – Saskatchewan Archaeology Society
Operating Plan – Saskatchewan Playwrights Centre
Bylaw Development / Endowment Review – Sage Hill Writing Experience
Governance Policy Development – Saskatchewan Playwrights Centre
Operational Plan – Organization of Saskatchewan Arts Councils
Governance Policy Development – Saskatchewan Heritage Foundation
Governance Policy Development – Saskatchewan Heritage Foundation

Cultural Tourism Strategies

Event Hosting Strategy – Tourism Saskatoon
Strategic and Operational Plan: All Folk’d Up Music Festival – Montmartre Economic Development and Tourism Committee
Strategic Goals & Three-Year Operational Plan – Canada Nature Escapes Cooperative
Cultural Tourism and Marketing Strategy – City of Saskatoon / Tourism Saskatoon *
Tourism Events Benchmarks Study – Tourism Saskatchewan
Multi-Year Destination Event Strategy – Coronach Tourism Committee
* In partnership with Fast Consulting

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Our mission is to provide innovative and practical management and marketing solutions. We understand the unique challenges and opportunities facing the arts, cultural and tourism sectors and we are committed to their success.