Cultural Tourism

As a growing area of our economy, cultural tourism has the ability to deliver on numerous levels. We have the knowledge and expertise to bring these complimentary, but unique, sectors together whether it’s developing strategies for cities or towns, consortiums or individual organizations.

Event Hosting Strategy –
Tourism Saskatoon

Among the strategic priorities in Tourism Saskatoon’s Strategic Plan are product development focusing on Saskatoon’s capacity to host a wide array of events, and increasing awareness and engagement to enhance participation in marketing and branding. To address these priorities and inform the development of this strategy, event organizers involved with cultural, leisure and sporting events, as well as convention planners were consulted to understand the challenges organizers are facing in organizing and promoting their events. The final report included strategic goals and related actions to mitigate challenges and develop the event hosting sector.

Strategic and Operational Plan: All Folk’d Up Music Festival –
Montmartre Economic Development and Tourism Committee

The All Folk’d Up Music Festival is a three-day rural event bringing together diverse music, communities, family and friends. After four years of being organized by an informal group of volunteers, the Montmartre Economic Development and Tourism Committee supported the development of a strategic and operational plan for the event in order to grow tourism in the region and for the event to contribute financially to its community. The final report included strategic goals and objectives related to: programming, marketing and communications, finance, and organization structure; and a detailed operational plan for the organization of future events.

Strategic Goals & Three-Year Operational Plan –
Canada Nature Escapes Cooperative

Worked with this newly established organization of Saskatchewan nature-based tourism operators to develop a strategic plan and three-year operational plan. The organization’s mission is to cooperatively market and promote their tourism operations, while increasing their member’s revenues and tourism, overall, in the province.

Cultural Tourism and Marketing Strategy –
City of Saskatoon / Tourism Saskatoon

In partnership with Fast Consulting and the Marketing Den, this strategy was one of six projects under the Cultural Capitals of Canada designation received by the City of Saskatoon in 2006. The strategy entailed: consultation with various stakeholders from the cultural, business, education, tourism and health sectors; identification of opportunities and barriers to cultural tourism development; review of best practices; research both locally and externally to assess interest in current programming; and development of an overall cultural tourism strategy including a common visual identity, development and testing of marketing tools.

Tourism Events Benchmarks Study –
Tourism Saskatchewan

This study analyzed the responses to proposed event benchmarks that were presented to 200 communities following Saskatchewan’s Centennial Homecoming program. The final outcome was the creation of an Events Benchmark Checklist for use by communities when planning community events.

Multi-Year Destination Event Strategy –
Coronach Tourism Committee

Worked closely with a committee of 13 people from eight communities around the Big Muddy Badlands region in southern Saskatchewan to develop a multi-year, multi-community event strategy for the area. The ‘Outlaw Days Festival’ has acted as a catalyst to increasing tourism expenditures in the region. The study process entailed: facilitated discussions related to the development of a vision, mission and goals; SWOT analysis; community consultations with businesses and over 200 people living in the region; a review of comparable attractions in western Canada and the United States; secondary research related to tourism in southern Saskatchewan; issues and trends analysis; and sensitivity analysis. The strategy included: a recommended program mix and phased growth program delivery plan; human resources required and detailed job descriptions; financial resources required; detailed marketing plan; sponsorship and financing strategy; and a detailed action plan.

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Our mission is to provide innovative and practical management and marketing solutions. We understand the unique challenges and opportunities facing the arts, cultural and tourism sectors and we are committed to their success.